Work Strategy
I only give direction from personal experience. If I've solved a
problem myself, I say what I did, which might work for you.
Email is a good example, as I started using Email before SMTP
or DNS existed. Give some thought about how Email delivered
before domain names (DNS) existed.
Website performance is another good example, as I started working
with Linux, Apache, MariaDB/MySQL, PHP and Wordpress at the point
their first versions released.
Health issues are another deep well of experience as I recovered
my arthritis symptoms in a year and dementia symptoms in three months.
If a question comes up I can't answer from direct experience, I will
say so and refer you to someone with direct experience.
Technical Services
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Email Study - This engagement increases Email
Marketing ROI/Conversions.
After 20+ years working these
engagements my conclusion is Email Marketing rarely fails due
to marketing, copywriting, funnel automation and almost always
fails due to hidden Email Delivery problems. This study usually
runs 90 days to fix existing problems, evolving into a weekly
retainer to keep problems fixed.
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Website Study - This engagement focuses on Website
performance.
Fixing persistent and intermittent issues increasing onpage time
and conversions. This study also runs 90 days (or more) to
fix existing problems, evolving into a weekly retainer to keep
problems fixed.
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Website Security - Avoiding (or recovering from) attacks and hacks.
I've heard many people brag about
their security skills. Here's a secret, no one person can
beat out 1,000,000s of hackers. I can't either. What I can
do is avoid most attacks and hacks, then when one gets through
restore a long term backup. Many hacks now fire months after
they're installed, so I target keeping 6+ months of backups,
as hackers primary goal today is to infect all backups, before
firing their hack.
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Internal Technical Recruiting - Finding great talent.
More art than science,
many times I help clients build teams by using way outside the
box approaches for finding massively skill people. Beyond the
resume heap. Locating candidate approaches include, reviewing
GitHub project logs, Coworking location talks, Private Mastermind
talks, Large Conference talks.
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Legacy Design - Tooling businesses to run 100+ years.
This is topic is deep and wide. For example, using blockchain technology
to avoid banking problems when principles die. Building small, tightly
focused oracles and smart contracts to work with each other, with coding
to avoid Black Swan events which may occur at anytime.
This type of project requires much time and energy invested by project
principles and is best thought through carefully, before starting.
